Learn more about product with this collection
The balance between personal and professional effectiveness
Proactivity versus reactivity
The importance of defining your path in life
What to Do With the Data
- Qualitative vs Quantitative: Use these two types of data to complement each other and lead you to insights.
- Democratise your data: Nearly everyone working in product development will need access to your market research at some point. Ensure the data is available and accessible to your teams.
- Market segmentation: Narrowing down the target market of your product or service can help you when launching something new.
- Data visualisation helps you to break down your data and communicate the insights gained from it.
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Different Types of Market Research
- Exploratory Research: Finding out the nature of the problem and asking yourself if it’s extensive enough to be worth solving.
- Competitive Analysis helps to understand the territory of your competitors. It is vital before you decide how to approach de...
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Market Research
Market research, for Product Managers, is an absolute necessity for success.
Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling ...
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5. Segmentation
The act of separating your users into specific segments isn’t only useful for marketing. It’s also an extra step into properly understanding your users. People in Europe may use feature a more than feature B.
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4 Steps to Lean Market Research
- User personas. User personas can help to put a face to your customers. It helps you to understand their motivations, their problems, what they enjoy and what their economic situations are.
- User surveys. Online surveys are popular to gather informati...
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Other curated ideas on this topic:
Why do customer pain points matter?
Customer pain points lower the performance of products and services in the market.
Customers feel more comfortable spending their money on a company they can trust. 92% of customers are more likely to buy a product after reading a trusted review.
Pain points can be d...
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