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How to use storytelling to connect with others
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How to craft compelling stories
Product Management vs Product Marketing Management
A Product Manager is the voice of the product within the company, and a Product Marketing Manager is the voice of the product to the outside world.
A Product Manager is more focused on getting the product built. Owning and creating the go-to-market strategy is one of the most important parts of the Product Marketing Manager role.
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What is Product Marketing?
Product Marketing, much like digital and traditional marketing, involves getting the product to market and making sure it reaches the right customers.
When we hear the word ‘marketing’, it’s usually followed by things like ‘social media’, ‘email campaigns’, and ‘blogging’, ...
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What Does a Product Marketing Manager Do?
A Product Marketing Manager will constantly be working on different tasks for customers at these three levels of the funnel.
- Acquisition: Getting the customers attention, making people aware that your product exists and peaking their interest.
- Social media, new...
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Transition to Product Marketing
If you’re currently a Product Manager but would like a job with more creative flair, Product Marketing might be the one for you.
- The best way to make any transition is within your own company. You could start by asking a current PMM to grab a coffee and talk shop. Many larger compa...
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Designing A Successful Product Marketing Strategy
For any business to sell its products, it requires having a unique product marketing strategy. The success of any product in the market is directly linked to the product marketing strategy used. With the right product marketing strategy, a company can know its product’s place in the market.
Product Manager: Vision & Strategy
You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get...
Reasons to Become a Product Manager
Become a product manager if you are fulfilled by:
- Solving people’s problems 🙇♂️
- Driving business growth 📈
- Working closely with a variety of people 👨🎤
- Developing a strategy 🤔
- Getting shit done ✅
- Leading a team 🤝
- Communicating...
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