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What is Product Discovery Anyway?
Product Discovery is the process of figuring out what needs to be built. It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions.
- Is the problem worth solving?
- Will our solution work?
- Will people pay for it?
If the answer to any of these questions is NO, you need to go back to the drawing board. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S.
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Steps to Product Discovery Success
- Map out the goal of the product (your why). Not just the vision for the product itself, but how it fits in with the company goals.
- Think about your metrics. Knowing how you’re going to measure success gives you a concrete goal to aim for.
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Product Manager: Vision & Strategy
You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get...
Know where to get the answers
- The art of asking questions needs to be paired with the capacity of finding the answers.
- Online forums are good ways and environments to ask questions and get expert replies. For many questions, teachers, peers and people around you can often answer questions you’ve missed.
The Underlying Structure of Product Discovery
Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
- Good product discovery starts with a clear outcome. A business outcome measures the health of the business and is usually a financial...
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