Product Discovery is the process of figuring out what needs to be built. It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions.
If the answer to any of these questions is NO, you need to go back to the drawing board. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S.
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You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You create innovative product plans that address real user needs.
You make the right judgments, repeatedly. You tell the story of what we’re building, how we’ll get...
Good product discovery has a simple underlying structure: Start with an outcome, discover opportunities, discover solutions.
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