Be open about challenges
Be open about the challenges you see for your business. Acknowledge what keeps you up at night, but show confidence in your ability to face obstacles head-on. You may be learning as you go, but when it comes to de-risking the business, you need to show clear planning and forethought.
Admit what you don’t know. Understand your own restraints, and be up-front about what skills or expertise you need to develop. Have a plan for how you’ll learn and the strategic hires you need to make.
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