Advice for founders: When building something you believe in, nobody can sell it better than you - Deepstash
Onboarding Matters

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How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

Onboarding Matters

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Frame your fresh perspective as a competitive advantage

Naivety welcomes innovation and opportunity.

  • Share learnings you’ve gained from past jobs that will support you in the business.
  • Talk about how you’re associated with your target market and why you’re the perfect person to be building this.
  • Selling to customers you understand is a strong advantage.
  • Share your story about what led you to founding the business and why it’s meaningful to you.
  • Talk with so much enthusiasm for what you’re building that people walk away feeling like they have to be a part of it.

9

80 reads

Be open about challenges

Be open about the challenges you see for your business. Acknowledge what keeps you up at night, but show confidence in your ability to face obstacles head-on. You may be learning as you go, but when it comes to de-risking the business, you need to show clear planning and forethought.

Admit what you don’t know. Understand your own restraints, and be up-front about what skills or expertise you need to develop. Have a plan for how you’ll learn and the strategic hires you need to make.

8

58 reads

Let your product do the talking

Collect and share customer testimonials. This is the greatest endorsement for what you’re doing. Talk about the work and research you’ve done to validate your idea, and the hype you’re seeing in the communities you’re part of.

Show a deep understanding of the category and other players in the space. Acknowledge the competition you’re inspired by and examples of founders or brands you think are doing it right.

8

50 reads

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