Advice for founders: When building something you believe in, nobody can sell it better than you - Deepstash

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Advice for founders: When building something you believe in, nobody can sell it better than you

fastcompany.com

Naivety welcomes innovation and opportunity.

  • Share learnings you’ve gained from past jobs that will support you in the business.
  • Talk about how you’re associated with your target market and why you’re the perfect person to be building this.
  • Selling to customers yo...

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Be open about the challenges you see for your business. Acknowledge what keeps you up at night, but show confidence in your ability to face obstacles head-on. You may be learning as you go, but when it comes to de-risking the business, you need to show clear planning and forethou...

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Collect and share customer testimonials. This is the greatest endorsement for what you’re doing. Talk about the work and research you’ve done to validate your idea, and the hype you’re seeing in the communities you’re part of.

Show a deep understanding of the catego...

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