Learn more about writing with this collection
Different Easter traditions around the world
The significance of Easter eggs and bunnies in modern culture
The importance of the holiday in the Christian faith
Show us the humans!
▶️ Use you.
▶️ Use their actual words.
▶️ Help your readers recognize themselves in your writing: People don’t care about “scaling customer interactions”; they do care about “getting the exact kind of real-time insights.”
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MORE IDEAS ON THIS
Eliminate selfish words.
This is especially important in copywriting: Delete selfish words that are about the product (“the best on the market”) not why the prospect should care. Answer the reader’s question: WiiFM—What’s in it for me?
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Take out the parts your reader will skip.
▶️ Kick to the curb vague descriptions of people, places, things, ideas.
▶️ Use action verbs (verbs you can visualize in your head) more than thinking verbs (verbs you can’t see—like considered, theorized, thought).
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Eliminate selfish sentences.
Make each sentence earn its keep. The life goal for any sentence is to pass the baton to the next sentence—not stop the flow. Ax the blowhard sentences that repeat what’s been said, just because they like to hear themselves talk. A selfish sentence is not a team player.
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CURATED FROM
IDEAS CURATED BY
An ESL teacher, perpetual learner, blogger, cat mama, fantasy fan, and other bits and pieces
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Customer experience vs customer service
They do get mixed up a lot. But there is a very important distinction.
- Customer service is part of the broader customer experience. Customer experience means all of the interactions a customer has with a brand and how they feel about those interactions (the people yo...
Good Customer Discovery Questions
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
- Tell me how you currently do _____________________.
- How is that proc...
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