Learn more about personaldevelopment with this collection
Seeking support from others
Identifying the symptoms of burnout
Learning to say no
Lose neither your personality nor your reader
Most people are short on time and attention. That means you only get one chance to capture their hearts and win new readers.
By injecting details and your personality into your writing, you’re able to open the door to connect with your readers and encourage them to stick with you.
But while your writing voice is important, make sure your readers can still find themselves in your words.
After all, it's not about you. It's about them.
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Be empathetic
In the wise words of Sonia Simone :
“When you write content and copy, your most important job is that of Chief Empathy Officer for your audience.”
Empathy helps you figuratively rea...
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Write like you speak
First, think about how you might explain a topic to your friend:
- What words and phrases would you use?
- How would you position your opinion?
- What tidbits or examples would you lean on to get your point across?
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Paint a picture with figures of speech
1. Metaphors are workhorses of description that intrigue your audience and help you win new readers. They allow you to paint a picture beyond corresponding adjectives and nouns.
For example, “A freshly paved tar road enveloped the night sky” is far more vivid to read than “the night sky was...
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CURATED FROM
IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Sharpening your thinking
Without writing, it's pretty hard to capture and freeze your thinking, so that you can sharpen it: for example, observing when you're using words that are not well defined or when you're saying things that don't need to be said.
Keep your notes simple
Keep them short, but have enough triggers in the keywords to jumpstart your memory when you look at them again:
- Stick to keywords and very short sentences.
- Write out your notes in your own words.
- Find a note-taking style to fit both your needs and t...
Talk About Your Successes
Writing about your prior successes will allow people to peek into your strategies and diligence in representing past clients. If you're wondering how to start writing them, here are a few questions that could help:
- What is the percentage of your clients that you have kept out of jail?
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