Most people are short on time and attention. That means you only get one chance to capture their hearts and win new readers.
By injecting details and your personality into your writing, you’re able to open the door to connect with your readers and encourage them to stick with you.
But while your writing voice is important, make sure your readers can still find themselves in your words.
After all, it's not about you. It's about them.
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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Without writing, it's pretty hard to capture and freeze your thinking, so that you can sharpen it: for example, observing when you're using words that are not well defined or when you're saying things that don't need to be said.
Keep them short, but have enough triggers in the keywords to jumpstart your memory when you look at them again:
Writing about your prior successes will allow people to peek into your strategies and diligence in representing past clients. If you're wondering how to start writing them, here are a few questions that could help:
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