Facts decay over time. And the time it takes to disprove or replace half of it can be predicted.

Data in medicine become half as relevant in 2-3 years. For exact sciences, 2-4 years.

#1: Define your success and failure norms.

#2: Measure your progress with numbers.

#3: Assign rewards and punishments for every outcome.

#4: Keep your game simple.

#5: Go for the win!

#6: Make your game beautiful

Companies prefer to plan for the next quarter or year. This leads to minor improvements of 3% or 5%.

The liberating thing about future design is that companies can try on multiple futures. Each future design should be a fully rounded picture of what the company is doing, h...