The personal and the professional - Deepstash

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 

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MORE IDEAS FROM THEARTICLE

The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from those who have gone before. Mixing the personal with the professional is not a branding mistake. It’s smart business.

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RELATED IDEAS

Seth Godin

"Making promises and keeping them is a great way to build a brand."

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Personal Branding

A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.

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Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to both create content around your personal brand and have others define you.

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