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A united front: the importance of congruence for your personal brand - Thrive Global

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 

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A united front: the importance of congruence for your personal brand - Thrive Global

A united front: the importance of congruence for your personal brand - Thrive Global

https://thriveglobal.com/stories/a-united-front-the-importance-of-congruence-for-your-personal-brand/

thriveglobal.com

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Key Ideas

The protagonist in your life

One very good reason to mix the personal with the professional is that if you are intentionally living a life of authenticity, then they already are linked. 

Learn from those who have gone before. Mixing the personal with the professional is not a branding mistake. It’s smart business.

The personal and the professional

People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands gives an invaluable human touch.

  • Through a platform like LinkedIn, you are shown as a part of your organization (or industry) but your personal profile still stands distinct and is recognizable as your own personal brand.
  • Twitter is another network where the personal and professional mix. 

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