Learn more about corporateculture with this collection
How to close the deal
How to handle objections
How to present your value to your employer
Translate the strategic into the everyday
Many business people assume that the best way to build capabilities is to adopt the best practices of an industry or develop functional excellence, but companies with a strategy that works believe otherwise. They translate the strategic into the everyday. They design and build their own bespoke capabilities that set them apart from other companies and allow them to live their identity.
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121 reads
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Cut costs to grow stronger
A more conventional company might try to reduce costs across the board by going lean everywhere and spreading investments across a wide range of promising opportunities. But the unconventional companies we studied cut costs to grow stronger. They marshal their resources in a more...
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87 reads
Put your culture to work
A business leader might seek to solve performance problems by making structural changes: reworking the org chart and rethinking incentives. The culture of the enterprise, if considered at all, is often seen as a hindrance. But companies that close the strategy-to-execution gap do it differently. ...
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97 reads
Shape your future
Finally, companies that make their strategy work are not trying to become agile. They don’t respond to external change as rapidly as possible. Instead, they shape their future by creating the change they want to see. They use their distinctive edge to gain privileged access to cu...
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78 reads
Commit to an identity
Conventional wisdom might lead a company to focus on growth, looking for revenue wherever it seems most available. But the unconventional companies we have studied commit to an identity. They focus their efforts on developing a solid value proposition and building distinctive cap...
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179 reads
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Focus on the positive of a company culture
When most companies try to improve their culture, they focus on the negative aspects and try to improve them. Although this may sound reasonable, the opposite approach is more successful.
- Identify a few positive attributes within your culture that are connected directly to t...
World Building
We don't know who will "own" the Metaverse, if anyone.
Most companies will build their own worlds, experiences, shops, etc. While it might be decentralised like the internet, there is a probability that governments will not allow this form of monopoly unless creators can develop a socially...
Build the Foundation of Community
- Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
- Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...
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