Translate the strategic into the everyday

When most companies try to improve their culture, they focus on the negative aspects and try to improve them. Although this may sound reasonable, the opposite approach is more successful.

• Identify a few positive attributes within your culture that are connected directly to t...

We don't know who will "own" the Metaverse, if anyone.

Most companies will build their own worlds, experiences, shops, etc. While it might be decentralised like the internet, there is a probability that governments will not allow this form of monopoly unless creators can develop a socially...

1. Form the a community’s Identity: Carefully choose 10 potential members who fit the community identity you envision. They’ll set the standard of quality and the tone for everyone else.
2. Earn Trust: The members can’t trust a community that doesn’t yet exist, but they can t...