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Effective communication
Persuasion techniques
Closing a sale
It's a Buyer's World
The market nowadays is moving forward to a more buyer-led future, keeping the buyer in control.
Studies show that it's best to slowly shift from traditional content marketing and sales operation to what the buyers want.
The future of sales-enablement and demand generation lies in self-service content.
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109 reads
MORE IDEAS ON THIS
Operating in a seller-free world
Since the market industry is shifting towards a more buyer-led market, we should embrace this change and add self-service models that buyers can utilize such as:
- Self-scheduling
- Self-selection for the pe...
11
71 reads
The Four Components of a Buyer-Driven Content Strategy
- Context - focus on creating content that helps the buyer complete the steps in their task
- Choice - have someone to guide the buyers' decisions whether to stick to their current choice or to change it...
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87 reads
Shifting to the buyer-driven experience
In order to shift to a more buyer-driven format you should can start with having a buyer-led content flow because this helps address the needs and problems of the client in the least disruptive way, which the traditional approach ignores.
So...
11
85 reads
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