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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
While words can be bent or generalized to seem more persuasive, numbers can’t lie.
Because they’re either 100 percent true or 100 percent false, they’re the building blocks of mathematics and science. They’re irrefutably logical and plain. Black and white.
Two dueling blue whales of tech, Facebook and Google, rely on numbers more than anything else for their case studies.
Google knows that numbers are inarguably convincing. The search giant knows numbers are concrete and universal proof that the product or service worked as it promised it would.
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An Adweek study shows 81% of shoppers research before they buy.
That means more than four out of five people are digging around the web trying to get the skinny on your product or service before they buy it.
The
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In a study, Harvard Business Review showed that a well-constructed narrative can release oxytocin — the bonding hormone that helps form trust in relationships — in the brain.
An analysis of one of Shopify’s endearing case studies about Lichia Liu and he...
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Background — Describe your client. Who are they? What do they do? Pick your most well-recognized names to build social proof. Remember to keep it short and simple. Facebook puts the focus completely on the client here.
Problem — What problem did your client have? Google ...
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Ever wonder why, on nearly every website, you find a band of logos spread across a section of the homepage?
Companies do this to leverage the multiple source effect, an important principle of social proof. The multiple source effect states that our minds are more likely to believe a pr...
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