Learn more about with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Background — Describe your client. Who are they? What do they do? Pick your most well-recognized names to build social proof. Remember to keep it short and simple. Facebook puts the focus completely on the client here.
Problem — What problem did your client have? Google calls this the “Challenge.” Snapchat labels it “Objective.” Others simply say “Goals.” The point is you need to build a sense of tension. Every great story has drama… here, you need to clarify that something is wrong.
2
0 reads
MORE IDEAS ON THIS
An Adweek study shows 81% of shoppers research before they buy.
That means more than four out of five people are digging around the web trying to get the skinny on your product or service before they buy it.
The
2
2 reads
While words can be bent or generalized to seem more persuasive, numbers can’t lie.
Because they’re either 100 percent true or 100 percent false, they’re the building blocks of mathematics and science. They’re irrefutably logical and plain. Black and white.
Two dueling blue whales of t...
2
0 reads
In a study, Harvard Business Review showed that a well-constructed narrative can release oxytocin — the bonding hormone that helps form trust in relationships — in the brain.
An analysis of one of Shopify’s endearing case studies about Lichia Liu and he...
2
2 reads
Ever wonder why, on nearly every website, you find a band of logos spread across a section of the homepage?
Companies do this to leverage the multiple source effect, an important principle of social proof. The multiple source effect states that our minds are more likely to believe a pr...
2
2 reads
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates