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How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Solution — What did your company do to solve the problem? Google calls this “Approach” and Snapchat calls it “Strategy.” Facebook calls it “Their Solution.” Describe the unique solution your company provided for the client. Don’t overstate. Let the results do the talking.
Results — Finish strong with bold numbers. What results did your company achieve for your client? Focus on revenue, time, and audience growth here. Also, every big brand included at least one quote or testimonial from a specific person on the client team. If possible, use their name, position, and headshot.
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Case Studies work brilliantly
An Adweek study shows 81% of shoppers research before they buy.
That means more than four out of five people are digging around the web trying to get the skinny on your product or service before they buy it.
The
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Our brains like logical numbers
While words can be bent or generalized to seem more persuasive, numbers can’t lie.
Because they’re either 100 percent true or 100 percent false, they’re the building blocks of mathematics and science. They’re irrefutably logical and plain. Black and white.
Two dueling blue whales of t...
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Our brains are wired for stories
In a study, Harvard Business Review showed that a well-constructed narrative can release oxytocin — the bonding hormone that helps form trust in relationships — in the brain.
An analysis of one of Shopify’s endearing case studies about Lichia Liu and he...
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How to Build Your Own Case Study Using The Same 4-Part Pattern
Background — Describe your client. Who are they? What do they do? Pick your most well-recognized names to build social proof. Remember to keep it short and simple. Facebook puts the focus completely on the client here.
Problem — What problem did your client have? Google ...
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Our brains crave social proof
Ever wonder why, on nearly every website, you find a band of logos spread across a section of the homepage?
Companies do this to leverage the multiple source effect, an important principle of social proof. The multiple source effect states that our minds are more likely to believe a pr...
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Other curated ideas on this topic:
They know what you want to know.
Whenever you want to know something about a product or service you acquired, you usually dial the number at the back of the product or message them on their Facebook Page (If they have one).
9 times out of 10, the person on the other line will know what to do with your inquiry.
Isn't...
11 Smart Job Interview Questions
- What new challenges/opportunities is your organization facing over the next year or two?
- How might this position have positive impact on these new challenges/opportunities?
- Imagine 2 employees have been hired for a year; one has done well, the other didn’t. What...
Answers To Common Interview Questions
- Can you tell me a little bit about yourself? Don’t tell your life story; answer clearly and concisely. Focus on professional accomplishments.
- Why should we hire you over the other applicants? Say, “I don’t know the skill of others, but I do my own,” then highlight your strengths and ...
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