Example: Holding one-on-one meetings, which is a medium choice and a component of your voice, will help you get to know your directors’ individual interests and concerns, structure arrangements that satisfy those interests and concerns, and still allow you to make the move that you feel is important for the company’s future.
Another example: The process of articulating a vision is itself one of negotiation—in particular, multilateral negotiation, which usually requires intensive, face-to-face coalition building, which requires face-to-face meetings, which leads us back to voice and interests.
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