Build a business partnership with the CFO

When marketing and finance work together more closely, there is an opportunity for better planning, more informed decisions (on both ends), and more agile reactions as needed.

Surveys show that 35% of marketers  use “an integrated marketing team in which marketing and finance experts work together.” This is in stark contrast to the 77% of marketers who say they use an integrated team approach “in which digital and non-digital work together.”