Create a full funnel view - Deepstash

Create a full funnel view

CMOs often face headwinds when making the case for investments in brand building, which many marketers acknowledge as being especially difficult to measure as compared to lower-funnel activities that are closer to sales and revenue.

CMOs can start by understanding the CFOs’ preference for financial data to assess the success of marketing investments, creating a funnel-wide view of how marketing is delivering value in each part of the funnel and, importantly, demonstrating how it will be measured with clear ties back to business strategy.

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erbrigh

Surveyor for building control

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