It needs to be a multi-stakeholder discourse, innovating around new governance models, encouraging cross-company sharing, and new rules guiding intellectual property.
Collaboration at this scale is extremely difficult but not impossible. Dee Hock described in his book on the origination of the Visa network how he was able to convince senior-level bank executives to agree to a common set of standards that led to the creation of the credit card history we have come to know today.
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