Not just ideas, but markets
“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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