“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
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How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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The digital marketing landscape has changed a lot. Those who are nimble and act fast tend to do well. But it takes more than an ability to be an executioner; you have to be a strategist. Luckily, there's no shortage of imaginative folks who can bring something new to the table.
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