Learn more about books with this collection
How to strengthen your willpower
How to overcome temptation and distractions
The role of motivation in willpower
Not just ideas, but markets
“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.”
39
288 reads
MORE IDEAS ON THIS
A chance to serve
Marketing is the generous act of helping someone solve a problem. Their problem.
It’s a chance to change the culture for the better.
Marketing involves very little in the way of shouting, hustling, or coercion.
It’s a chance to serve, instead
34
211 reads
Marketing problems?
- You aren’t busy enough.
- Your ideas aren’t spreading.
- The community around you isn’t what it could be.
- The people you care about aren’t achieving everything they hoped.
34
266 reads
Not selfish mass marketing
You have a marketing question, and it’s possible that there’s an answer.
But only if you look for it.
“ Instead of selfish mass, effective marketing now relies on empathy and service.”
31
225 reads
Anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can be proud of. And it’s about being a driver of the market, not simply being market-driven.
SETH GODIN
36
364 reads
Marketing in five steps
- The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
- The second step is to design and build it in a way that a few people will particularly benefit from and care about.
- The third step is to tell a story that mat...
42
237 reads
Form deep connections
It has to resonate with the listener, to tell them something they’ve been waiting to hear, something they’re open to believing. It has to invite them on a journey where a change might happen. And then, if you’ve opened all those doors, it has to solve the problem, to deliver on the promise.
35
218 reads
CURATED FROM
IDEAS CURATED BY
How do I describe my love for this book? It completely changed my view of marketing. He says it is "seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread. It means doing the hard work of becoming driven by the market and working with (your part of) that market.” Seth Godin is indeed the Father of Modern Marketing.
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Related collections
Other curated ideas on this topic:
Three Signs You’ve Named the Right Change
How do you know you’ve nailed this critical element of your story for sales, fundraising and leadership?
- You’re ready to replace traditional mission and vision statements with the change—and the future you commit to making real for your audience
- You can imagine that 90% of yo...
Build collaborative relationships with your C-suite peers
Monthly meetings of the senior management team are unlikely to be the best place for making the case for marketing spending, as marketing leaders are not setting the agenda and are unlikely to have the airtime to offer a nuanced and comprehensive view of marketing’s impact.
But it...
Seeing Tasks Through
The digital marketing landscape has changed a lot. Those who are nimble and act fast tend to do well. But it takes more than an ability to be an executioner; you have to be a strategist. Luckily, there's no shortage of imaginative folks who can bring something new to the table.
...
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