Ideas from books, articles & podcasts.
There are two central processes that shape brand flagship platforms:
created an idea from a article:
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Crowdsourcing refers to consumers drawing value from platform participants like the brand, other consumers, or third-party businesses.
Just like anything else in the industry, brand flagship platforms show the risk of dilution of the core brand due to the inclusivity of third parties, platform hijacking through consumers, and high operational costs.
created 3 ideas
Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.
created 6 ideas
Web3 and content marketing as a business strategy.
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