Central Processes That Shape Brand Flagship Platforms - Deepstash
Central Processes That Shape Brand Flagship Platforms

Central Processes That Shape Brand Flagship Platforms

There are two central processes that shape brand flagship platforms:

  1. Consumer crowdsourcing and crowd-sending of products; and
  2. Content


193 reads




Maintenance engineer

Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.

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