Ideas from books, articles & podcasts.
created 4 ideas
Flagship platforms shift the market focus from products to entire category spaces, require measurements that extend beyond brand performance to interaction quality, and demand new resources and skills that enable the ongoing orchestration of interactions and relationships.
Crowdsourcing refers to consumers drawing value from platform participants like the brand, other consumers, or third-party businesses.
Crowd-sending refers to consumers providing value to there platform participants.
According to a study, these two m...
Just like anything else in the industry, brand flagship platforms show the risk of dilution of the core brand due to the inclusivity of third parties, platform hijacking through consumers, and high operational costs.
created 3 ideas
Crowdsourcing has become an essential instrument in every marketer’s toolbox, and recent research provides guidance for how firms can best use the strategy. Managers should ensure that the crowd is heterogeneous so consumers truly benefit from finding each other’s ideas inspirational rather than competitive.
❤️ Brainstash Inc.