First why, then how
Most people approach data the wrong way: They start with a data set, then use their favourite tools and techniques on it. This produces a narrow set of unsurprising results.
When we want to gain knowledge from the data, we should first do some thinking. Before we can answer how we first need to ask why. But this can be surprisingly challenging. The answer is to have a structure to think through all the aspects of a problem.
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Thinking With Data is not about how to do data analysis but about first working out what the problem is that you're trying to solve.
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