Outcome (O)
The data scientist wants to know how the data and/or insights will be used. How will it be integrated into the organisation? Who will use the data, and why?
An example of outcome: The marketing team needs to be trained in using the model (or software) to guide their decisions, and the success of the model needs to be gauged in its effect on the sales..
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Thinking With Data is not about how to do data analysis but about first working out what the problem is that you're trying to solve.
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