Learn more about business with this collection
Ways to counter the Great Resignation
Strategies for making better decisions
Tips for giving effective feedback
Customer advocacy is one of the best ways to grow your business. Potential buyers search for online reviews and peer recommendations before they decide to purchase.
Harvard Business School research found a 12% increase in customer advocacy can result in a 200% growth in revenue.
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The customer is your greatest asset. When you keep them satisfied, they will become your brand advocates.
A customer advocacy campaign is designed to turn your customers into brand advocates. It encourages your customers to recommend the product to other potential customers.
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A customer advocacy program is a marketing strategy. The Customer Success (CS) department should co-own advocacy with marketing for the following reasons:
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Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.
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