Prepping for a customer advocacy campaign
- Develop a customer-centric attitude: Top management should promote a customer-first approach.
- Identify customer advocates: Ensure to build and maintain a good relationship with your customers. Involve them in various processes when it is suitable. This ensures that they will be happy with you and your brand.
- Know your campaign's purpose: Reflect on your brand's purpose. Knowing what, why, and how you want to build the campaign ensures better results.
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Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.
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