Launching a customer advocacy campaign
- Create a customer-centric campaign. It helps you to know your customer advocates better.
- Build a loyalty or a referral program. Use quantitative analytics to identify your loyal customer. Then approach them directly or offer rewards or bonuses for promoting your brand.
- Social community helps. Build a community using social media platforms. Promote a shared sense of belonging, shared goals, and shared responsibility.
- Gather social proof. Get your case studies from a decision-maker, not a user. It will encourage your advocates to recommend the product to potential customers.
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Simply hoping that your customers will renew is not enough. Instead, you need to work towards that goal from the start using customer advocacy.
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