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The Intelligence Illusion

Creative thinking is more cognitively demanding than logical thinking. In that sense, creative thinking is a higher-order skill. In practical terms, this means that analyzing an idea is easier than synthesizing a new one from multiple sources.

In an ideal scenario, organizations would pay people in proportion to their cognitive work. In practice, however, we tend to reward “critics” more than “synthesizers” because critics sound more intelligent.

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The Brainstorming Illusion

Most teams associate successful ideation with group work. Surprisingly, that’s not true. Group brainstorming feels more productive because the social connection we experience with each other during brainstorming makes us happier and we confuse that with productivity.

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The Productivity Illusion

The Productivity Illusion

Trying to resolve things too quickly, especially for complex problems, is detrimental to innovation because you fall prey to premature closure. And resistance to premature closure — a key aspect of creativity — is our ability to keep an open mind when we already have a po...

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