Ideas from books, articles & podcasts.
Assign one person to stay focused on writing and measuring the success of your content.
Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.
Steps to ensure new content has buy-in and approval:
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Sales reps should feel part of the content creation process to increase their chances of using the sequences.
Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.
A great sales email sequence needs more work than writing a few pitches.
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Here are 10 signs that the time to hire an outbound sales team is now.
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