Build your content team

Assign one person to stay focused on writing and measuring the success of your content.

Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.

Steps to ensure new content has buy-in and approval:

• Frontline reps submit their ideas for new content.
• The Sequence Specialist should ensure a use case and that the content doesn't already exist, then write the content.
• The Content Review Crew helps finalise the sequence.