Build your content team - Deepstash

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Build your content team

Assign one person to stay focused on writing and measuring the success of your content.

Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.

Steps to ensure new content has buy-in and approval:

  • Frontline reps submit their ideas for new content.
  • The Sequence Specialist should ensure a use case and that the content doesn't already exist, then write the content.
  • The Content Review Crew helps finalise the sequence.

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MORE IDEAS FROM THE SAME ARTICLE

  • Keep it short. The whole email should fit on a phone screen without scrolling.
  • The email must be about your customer, not about the rep or company.
  • Talk about value propositions, not the features or benefits of your products....

Sales reps should feel part of the content creation process to increase their chances of using the sequences.

Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.

A great sales email sequence needs more work than writing a few pitches.

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

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