How to Create Sales Sequences Your Reps Will Actually Use - Sales Hacker
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A great sales email sequence needs more work than writing a few pitches.
Your AEs and SDRs are a vital part of the content creation process and need to be fully committed to succeed long-term.
Assign one person to stay focused on writing and measuring the success of your content.
Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.
Steps to ensure new content has buy-in and approval:
Sales reps should feel part of the content creation process to increase their chances of using the sequences.
When you involve reps:
For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.
Content supply chain steps:
A simple sequence-structure should include three paragraphs:
Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.
For example, test if adding a link to an email affects deliverability. Or how the length of a subject line performs.
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