• Keep it short. The whole email should fit on a phone screen without scrolling.
• The email must be about your customer, not about the rep or company.
• Talk about value propositions, not the features or benefits of your products....

Assign one person to stay focused on writing and measuring the success of your content.

Your frontline reps should buy in to the new sales sequences. Ask what your SDRs hear from their prospects as they speak directly with customers.

Steps to ensure new content has buy-in and ...

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

Content supply chain steps:

• Brainstorming new content ideas
• Ensuring content ideas connect to actual use cases
• Writing the content

A great sales email sequence needs more work than writing a few pitches.

Your AEs and SDRs are a vital part of the content creation process and need to be fully committed to succeed long-term.