Capturing your reps hearts - Deepstash

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Capturing your reps hearts

Sales reps should feel part of the content creation process to increase their chances of using the sequences.

When you involve reps:

  • Use their time wisely. Once a month is enough to review content.
  • Review all content, and come prepared with adoption statistics.
  • Ensure quality by encouraging the reps to use the proper sequences.

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  • Keep it short. The whole email should fit on a phone screen without scrolling.
  • The email must be about your customer, not about the rep or company.
  • Talk about value propositions, not the features or benefits of your products....

Assign one person to stay focused on writing and measuring the success of your content.

Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.

A great sales email sequence needs more work than writing a few pitches.

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

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