Developing your sequence strategy

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

Content supply chain steps:

• Brainstorming new content ideas
• Ensuring content ideas connect to actual use cases
• Writing the content
• Uploading and formatting the content
• Measuring adoption
• Measuring performance
• Managing the technical operations

A simple sequence-structure should include three paragraphs:

• Personalisation based on personas.
• Value proposition. Connect the pains of each persona to how your product solves the problems.
• Call to action, such as a demo or webinar.