Developing your sequence strategy - Deepstash

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Developing your sequence strategy

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.

Content supply chain steps:

  • Brainstorming new content ideas
  • Ensuring content ideas connect to actual use cases
  • Writing the content
  • Uploading and formatting the content
  • Measuring adoption
  • Measuring performance
  • Managing the technical operations

A simple sequence-structure should include three paragraphs:

  • Personalisation based on personas.
  • Value proposition. Connect the pains of each persona to how your product solves the problems.
  • Call to action, such as a demo or webinar.

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  • Keep it short. The whole email should fit on a phone screen without scrolling.
  • The email must be about your customer, not about the rep or company.
  • Talk about value propositions, not the features or benefits of your products....

Sales reps should feel part of the content creation process to increase their chances of using the sequences.

Assign one person to stay focused on writing and measuring the success of your content.

Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.

A great sales email sequence needs more work than writing a few pitches.

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