Best practices for creating sales sequences - Deepstash

Best practices for creating sales sequences

  • Keep it short. The whole email should fit on a phone screen without scrolling.
  • The email must be about your customer, not about the rep or company.
  • Talk about value propositions, not the features or benefits of your products.
  • Use simple language.
  • Avoid information overload. That is why we have sequences.
  • Each email should have a standalone value and is distinct from other messages in the sequence.
  • Include phone calls or LinkedIn messages for variety.
  • Send prospects things that drive value, such as an eBook or webinar invitation.

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curtislop

Chief Executive Officer

Creating and perfecting your sales sequence takes time

The idea is part of this collection:

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