Sales reps should feel part of the content creation process to increase their chances of using the sequences.

Assign one person to stay focused on writing and measuring the success of your content.

Testing different versions of your email copy can help you sharpen your message. However, test one thing at a time and in an isolated way.

A great sales email sequence needs more work than writing a few pitches.

For larger companies, SDRs often use up to 100 sequences, while smaller companies can use 10 or 15 sales sequences.