Best practices for creating sales sequences
- Keep it short. The whole email should fit on a phone screen without scrolling.
- The email must be about your customer, not about the rep or company.
- Talk about value propositions, not the features or benefits of your products.
- Use simple language.
- Avoid information overload. That is why we have sequences.
- Each email should have a standalone value and is distinct from other messages in the sequence.
- Include phone calls or LinkedIn messages for variety.
- Send prospects things that drive value, such as an eBook or webinar invitation.
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CURATED FROM
How to Create Sales Sequences Your Reps Will Actually Use - Sales Hacker
saleshacker.com
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Creating and perfecting your sales sequence takes time
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