Effective Elevator Pitch: Social Proof - Deepstash

Effective Elevator Pitch: Social Proof

  • Social proof is simply people doing what they observe others doing. 
  • People are more likely to engage with what is already popular. 
  • Social proof is used in advertising all the time. 
  • People want to belong and command the respect of others. It results in people copying what’s already popular.

If you propose that your ideas are already accepted, the listener is more likely to engage with it.

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aarocurt

Magazine features editor

The Elevator Pitch: All You Need To Know

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  • Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
  • People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
  • Humans are social by n...

Principles of persuasion

  1. Reciprocation: People will be nice if you are.
  2. Consistency: It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
  3. Social proof: People will more likely say yes when they see other people doing it too.

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