Define your ideal customer profile using outbound sales

Gathering data from potential customers does not just help improve outbound sales; it also potentially improves your chance of learning more about your customer. Therefore, the person working with outbound sales can define the Ideal Customer Profile (ICP) and other data.

The most important factors that affect the ICP are:

• Industry
• Company Size
• Annual Revenue
• Location
• Main Customers
• Operation Longevity

If you include these in your outbound sales conversation, you can get useful information for your inbound strategy.