Outbound sales can help identify a conflicting inbound strategy

It is not uncommon for companies to understand the buyer's journey but still have issues with inbound lead generation. The outbound process can help to find inefficient inbound processes.

You can identify the main inbound issues by asking current and potential customers pointed questions. This strategy requires you to have a good analyst that can centralise the answers and expose any problems with your inbound strategy, such as not enough content, a lengthy check-out process. or not enough payment methods.