Learn more about marketingandsales with this collection
Conducting effective interviews
Identifying the right candidates for the job
Creating a positive candidate experience
Making Your Content More Effective In The Sales Funnel
Unless you go an extra mile integrating your content ideation and creation processes into your sales funnel, your content may never bring in sales despite high search rankings and lots of traffic.
In this case, completing that extra mile requires only five steps, from ideation to CTAs and format.
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MORE IDEAS ON THIS
Match Content Ideas To Your Value Proposition
What is it you are selling? Which problems are your products solving? Build your content ideation and keyword research processes around that.
Not every “relevant” keyword is worth pursuing if there’s no way to tie it to your value proposition. The best content idea is the one that connects ...
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Create Videos
Finally, to make the most of your content creation in the buyer journey, create more videos. Between 37% and 47% of buyers prefer to engage with and learn more about a brand through video.
Videos also will make your products more findable through YouTube and carousels on Google and other pl...
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Get Creative With Contextual CTAs(Call To Action)
- After creating content that delivers on the visitor’s intent, integrate calls to action that match the intent, such as:
- List products from your site people can use to follow the steps.
- Include a discount or promotional offer.
- Ask them to sign up for a newsletter to ge...
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Build Content In A Problem-Solution Format
What questions are people asking when they search using a particular keyword? What problems are they experiencing?
Your content should solve those problems and answer those questions.
Content structure is one of the most effective ways to boost conversions. Break your content into log...
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Optimize For Search Intent
Search intent reflects why users are likely searching for something. In most cases, people search to buy, get informed, or go somewhere. Your page needs to give them that opportunity.
Search intent optimization is key to converting readers into buyers, but don’t forget search intent may evo...
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