Create Videos

Finally, to make the most of your content creation in the buyer journey, create more videos. Between 37% and 47% of buyers prefer to engage with and learn more about a brand through video.

Videos also will make your products more findable through YouTube and carousels on Google and other platforms. Creating videos help acquire new customers as well as close more sales. Any time you are working on an article, ask yourself if there’s a video creation opportunity there.