The Importance Of Storytelling

If you’re not telling a compelling story, then you’re losing your audience before you’ve even started. Numbers and other data will make your audience believe but stories will make them engaged listeners.

There’s a big misnomer whereby people perceive storytelling as telling a little ice breaker or making some jokes. This isn’t the case. Storytelling actually dates back thousands of years in the form of artifacts and literature. It’s the way information was conveyed when language first originated in the cave days and that’s how our brains and communication developed.