The Best Approach To Create A Pitch Deck: The Problem and the Genesis

The best way to highlight the problem is with a story. “You can weave the storytelling into the storytelling framework. Talk about your origin story. Where did you come up with the idea? What was the pain you identified in your lives or in the life of someone that you cared about? 

Think about how your journey began and your inspiration to start. You can then expand it from your micro to the macro by introducing the bigger problem supported by relevant numbers to drive the point home.