A Conversion Path
A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.
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Inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.Conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.
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