A Conversion Path
A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.
5
43 reads
CURATED FROM
IDEAS CURATED BY
Inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.Conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
The importance of networking in podcasting
How to grow your podcast audience
How to monetize your podcast
Related collections
Similar ideas to A Conversion Path
10. Retargeting
Retargeting allows you to target visitors who have left your site. Most ad platforms generate a code that you can add to your site. When a visitor visits your site, the code will drop an anonymous cookie in the visitor’s browser.
When the visitor leaves your site, the cookie allows your ad...
Key elements of innovation design brief
- Problem hypothesis: summarizes a situational or contextual analysis of the proposed problem and target end-user population.
- Stakeholder map: key individuals or groups that have a stake in, directly influence, or are impacted by the assumed problem.
A Good 24-hour Hackathon
- Centers on the customer process or journey and supports a clear business target.
- Involves employees from all relevant areas to find different ways of working a problem.
- Challenge participants to reimagine an existing method to try to find the most effici...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates