A Good 24-hour Hackathon
- Centers on the customer process or journey and supports a clear business target.
- Involves employees from all relevant areas to find different ways of working a problem.
- Challenge participants to reimagine an existing method to try to find the most efficient way to improve the customer experience.
- Sessions start with ideas but end with a working prototype.
- Output includes a clear development path that highlights all the steps needed to accelerate production and implementation.
- The hackathon concludes with a presentation to senior leaders, including a real-life demonstration of the new prototype and a roadmap of IT and other capabilities needed to bring the final version to market.
- Once the teams agree on what to do, those responsible for execution create a virtual model that the group vets, refines and re-releases in continual cycles until the new process or app meets the desired experience criteria.
- Management prevents the dissipation of enthusiasm and energy created on the hackathon by placing new processes to sustain it.
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