The Landing Page

To tap into this desire to learn more, a pillar page can serve as a definitive examination of a subject — a highly useful stand-alone resource that links to related cluster pages and develops aspects of the subject in greater detail. In many ways, it is authoritative, like a guide page.

If ...

A “guide” pillar page strives to be the ultimate authority on a subject. It serves to establish your authority in a field or subject matter, builds your brand, & helps establish trust with a particular audience.

The guide pillar page gives a comprehensive overview of a topic that makes it a...

The homepage usually has the most traffic out of all pages on s site. It makes sense—after all, your homepage is linked to from every other page. It’s also the “face” of your website. A certain percentage of people who entered from another page will likely click through to your homepage and check...