Ideas from books, articles & podcasts.
Snackable content is a short form of easily digestible content that can be shared on social media. It's often visually engaging and can be posted consistently.
In the year 2000, the average attention span of a human was 12 seconds. Now it is around 8.
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Instagram has many tools to help you get a better grasp on your audience's engagement. However, its swipe up links on stories has been replaced with stickers. Users can now direct their audience to external websites instead.
The sticker function is an effort to streamline ...
You may have grown a reasonably big Instagram following for your business. You've engaged your followers and were diligent about community management, but you haven't been able to figure out how to turn your followers into paying customers.
A recent survey done by Facebook showed that ...
Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.
But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can ...
published 5 ideas
You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".
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