Reputation
Reputation impacts the success of your product in two ways:
- In the ethical and moral behaviour of the company.
- In the company's expertise in a particular area.
The success of the sales, marketing, and distribution channels is based on your reputation with customers.
One way to improve your chances of success is to analyze your company's reputation from an outsider's point of you. Read press releases, listen to investors' feedback, gather data on complaints and requests with your marketing or customer teams, research online reviews, and invite customer responses to your new product idea.
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A simple but effective product strategy framework that consists of three key elements.
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