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Branding Comes First
No matter what industry you’re in or how large you aim to grow, it’s important to work out who your business is as a brand before you create a marketing plan.
28
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Marketing Vs Branding
Marketing is how you build awareness of your brand and its products and generate sales, and branding is how you express who your business is for and what it’s all about.
32
192 reads
Brand Marketing Is A Long Term Endeavor
clear brand creates recognition and ignites a distinct feeling about it that will stay with your audience forever.
25
163 reads
Strategy Is Key
Investing in a solid brand marketing strategy now will make your future marketing campaigns easier to execute, because you’ll have guidelines to follow and past successes to build upon.
27
166 reads
CURATED FROM
What is brand marketing? And how to create a brand marketing strategy. - 99designs
99designs.com
4 ideas
·670 reads
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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The surface is important. It’s where your product or service meets customers. Human beings are complex and fickle, so it’s impossible to predict how they’ll react to a brand-new solution.
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A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who you are asking or trying to influence.
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You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.
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