Behavioral conditioning

When you always do your best, you take action. Doing your best is taking action because you love it, not because you're expecting a reward.

If you take action without expecting reward, you will find that you enjoy every action you do. 

If we like what we do, ...

• Rewarding the behavior immediately may take time away from the behavior’s continuation.
• It’s cheaper not to reward every instance of a desired behavior.
• By making the rewards unpredictable, you trigger excitement and thus get an increase in response witho...

• BF Skinner, a psychologist, found that if an action gives a variable, unpredictable reward, it is more frequently used and is addictive.
• Like a slot machine, the reward is not something that the user knows beforehand, providing a sense of wonder, intrigue and mystery.
• In t...