Identify your founding insights - Deepstash

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Identify your founding insights

Identify the primary way your product breaks free from the present.

  • How do you want the world to think differently about a problem?
  • How do you want to introduce them to a different future, not a better product?
  • How is the world you propose different from the current world?

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Get the people that are important to your ecosystem to move toward the future of your design.

Category design is how you condition the minds of people to move with you to a different future.

Legendary startup founders create categories, not just products/companies.

A strong point of view will help people to embrace your idea.

Our brains deal with information overload by making decisions that feel comfortable. This is not based on facts and logic but on our instincts. That is why conditioning the mind of those you want to persuade is key to category design and to creating greatness.

Map the entire ecosystem that will put your category in motion. 

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