Ensure And Celebrate Early Success

There is a direct correlation between customer retention and the time between acquisition and their first “wow!” moment.

A “wow!” moment is what happens when a customer sees your product delivering results. It’s an affirmation that their purchase was the right choice. If you can ensure an early “wow!” moment, and celebrate it with customers, their satisfaction smooths the onboarding process.

A positive experience increases the chances that customers will enjoy using the app and perhaps even upgrade to a paid membership for more features.