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Category creation is an important strategy in modern marketing. It is an innovative business strategy that will create a unique company, an unrivaled product, and an entirely new market space at the same time.

Kevin Maney on designing your own category

Kevin Maney on designing your own category

Inside Intercom Podcast

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Category design is a business strategy in which it focuses on creating a new marketing category instead of creating a "better" product in an already existing category.

Basically, by establishing a new niche that is free of competition, your company has an excellent chance ...

The 3 Reasons Why Category Design Is an Important Strategy

  1. When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers befo...

How To Approach Category Design

  • Think thoroughly about what problems you're solving.
  • Make people aware of that problem. Make them aware of the reasons why that problem isn't being solved, why nobody else is capable of solving it, why you're the person who understands the problem, and the one who understands how t...

AL RAMADAN AND KEVIN MANEY

Great entrepreneurs don't stop at product, company, or category. They go to the next step, which is category design.

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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.

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