So what is predictive marketing? It is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding.

It has a place in the marketing technology landscape, as companies make use of general bus...

Overall, it takes much of the guesswork out of marketing and the benefits of predictive marketing empower companies to conduct more accurate forecasting.

It also puts marketers in a better position to see what’s around the bend and perform better in terms of upselling, making the n...

One of the frustrating challenges with this approach is that it may not live up to some executives’ and marketers’ expectations for fully-automated analytics.

Many marketers and business owners looking for results face this common challenge. and this is a result of the fact that ma...

There are several advantages of Predictive marketing such as having insight into consumers and their behaviours including improving customer engagement and increasing revenue, gaining more sophisticated segmentation of data, identifying campaigns and actions that are better targeted to c...

Many say the very nature of marketing involves a form of science. Does it mean marketing is predictable?

Predictive analytics are quite trendy in marketing and in business in general. Many companies are trying to predict and understand the future of a company by using patterns, dat...